BlackBerry was previously a heavyweight in the versatile market and used to be the decision handset to possess. Presently those fortunes are perfect inverse as its CEO has declared it will stop making any more equipment in the event that it isn't productive by one year from now.
Talking at the Code/Mobile occasion BlackBerry CEO John Chen said the organization would "never say never" to totally closing down the creation of its equipment gadgets, which comprises of a scope of cell phones, unless it begins to see deals grabbing.
BlackBerry deals and piece of the overall industry
Starting 2015, its OS piece of the overall industry represents a simple 0.3% − with Android ruling at 82.8%. It figured out how to move only 1.1 million cell phones in the first monetary quarter of 2016. To place that in context Apple sold 13 million iPhone 6s units in its first weekend.
Should BlackBerry choose to pull the fitting on its equipment, Chen said the organization would rather concentrate on giving security administrations to different stages, something it obviously considers important in the wake of declaring its Priv portable. This most recent handset is a represent the moment of truth endeavor to shake things up that sees the first BlackBerry cell phone to run Android (or any OS other than its own) and it cases to be a standout amongst the most secure mobiles around.
Could the Priv spare BlackBerry?
With an expanding number of security breaks hitting cell phones this may well be an auspicious move of the craps for BlackBerry, in any case it could be its last. "We need to convey security ability to Android," Chen states and this is something that positively engages undertaking clients like banks or governments who depend on secure gadgets. "Android in the undertaking is an exceptionally under-served space," he said. "With our associations, our records, our security ability, this has extended our business sector."
Chen isn't the main CEO feeling the strain of a top-substantial portable business sector as Sony's CEO Kazuo Hirai openly conceded his organization's cell phone hardships and reported 2015 would be a critical year for the organization.
To give BlackBerry its due, it isn't going down without a battle and we are balanced for the entry of the Priv in November. It's the most energizing BlackBerry item for a considerable length of time and could at long last settle the issues that have kept its gadgets down by at long last accompanying an easy to use OS, a fitting list of applications and its improved security accreditation
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